Apple fires SVPs in charge of iOS and Retail.

Hate Siri and Maps? Apple knows. They just fired Scott Forstall, SVP of iOS, effective next year. His role is likely greatly reduced (gone) right now, but will officially leave sometime next year. Forstall was the one responsible for development of both Siri and the new Maps app, neither of which launched to critical acclaim.

John Browett, SVP of Retail, is also leaving. Remember those reports of layoffs and reduced hours for Apple Store retail staff earlier this year? That was him. Apple’s has already backtracked on his decisions and now they’re backtracking on his hiring. About time.

This is what happens when Apple customers are unhappy. We expect perfection and Apple is proving they expect the same from their executives.

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